L.A. Fashion Week Circus Act

IMG’s departure from the LA Fashion Week scene has left a vacancy for the new reign as LA Fashion Week’s official host and venue. Many players have come up to bat, at the attempt to be the next big thing. When you Google “LA Fashion Week” it’s overwhelming. Search results include Downtown L.A. Fashion Week, L.A. Fashion Weekend, City of L.A. Fashion Week, Rock Fashion Week, Fashion on Broadway, and BOX eight Fashion Week. There are so many players, it has become quite the circus.

Let’s get back to basics. LA Fashion week takes place twice a year in March and October. It was created so designers, new and old to the game, can showcase their upcoming collections to BUYERS and PRESS. Designers and Fashion show producers spend a great deal of time and money to accurately coordinate these elaborate Fashion Shows. Everything from invites, sponsors, casting, entertainment, food, and rentals, to list a few, must be considered. Everything is planed and rehearsed meticulously to ensure a smooth runway show performance.

The whole point of LA Fashion Week, for a designer, is to put together a grand show to impress their buyers and encourage press to photograph and share their new collections. Recently, it feels as if LA Fashion Week has turned into more of a circus. Celebrity driven events have made it difficult for buyers to get into these shows. Some Fashion Shows are even charge tickets at the door to the general public. LA Fashion Week has evolved from elegant fashion shows to a circus act. Fashion shows are scheduled at locations all over LA it is driving buyers crazy, and I mean this literally. Shows are scattered all over LA it is so hard for buyers to jet set from one location to another.

It is time for someone to take charge. LA Fashion Week should be in the heart of the Fashion District, Downtown LA. Designers and Fashion Week Producers must be on the same page. Sales are hurting, and have greatly affected business for designers. Designers must consider, when booking their spots in upcoming Fashion Shows, what will they be gaining in return. All we can do is sit back, and wait. Good Luck Designers!